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1) Virtual Reality: The Internet Revolution
Author:
Olivia Hunt
Category:
Internet
This article is concentrated on the Internet phenomenon and on the spreading of the Internet culture and its effects on people. Manuel Castells is broadly regarded as the chief analyst of the Information Age and the Network Society. The present paper reflects on Castells' short and informative book "The Internet Galaxy". In his book the author points out the importance of the Internet as a means of communication raising such questions as: the social dimensions of the Internet, the Internet cult...
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2) Marketing via the Internet
Author:
Olivia Hunt
Category:
Internet
The Internet as a new uninvestigated field opens new possibilities to market products and invents the way firms are selling their products. The Internet gives opportunities in several of the four well-known marketing P's (Price, Promotion, Product, Place). The Internet is a new "unpredictable" way of distribution. It is also an impressive marketing communication and promotional tool. It is finally a useful marketing research tool as it helps to find customers. Another item concerning the Inter...
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3) Marketing through the Internet and the Internet Culture
Author:
Olivia Hunt
Category:
Internet
Marketers promote their web site on their usual supports, which means that traditional marketing supports can also supplement online marketing. This is a virtual trap. As mentioned above, for products with less data, the Web cannot substitute mass promotion. Nevertheless, large consumer goods firms have the need for presence on the Web. The Anglo-Dutch group has created more than 40 web sites worldwide for its products involving Faberge Cosmetics, Bird's Eye Frozen Food. Several decades ago the...
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