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1) How Paper Stock Can Affect Your Advertising
Author:
Robert Johnston
Category:
Business
How much do you know about paper stock? Until recently, I personally didn't know much at all. It didn't seem particularly important for me to know. Now that I have a better understanding of advertising and marketing I can also see why knowing about paper stock can be such an important detail.
Unless you're designing your advertising all by yourself odds are you'll at some point work with a designer. An important detail when it comes to the look of advertisements, and something your designer...
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2) Branching Out Your Niche Marketing
Author:
Chelsea Nicole
Category:
Business
The reason why many companies avoid niche marketing is because of the naturally smaller audience you will first start out with. This is the very point of a niche market. You're able to focus your advertising a lot more because you have fewer people you need to appeal to. This allows you more success with that marketing, but fewer sales no matter how successful you are.
But does choosing to market to a niche mean that you are forever preventing yourself from expanding your company? Is...
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3) Give People Something to Grab Onto
Author:
Robert Johnston
Category:
Business
Every major company has a central theme that they used and promoted. This is often what the brand name is all about. When you form a brand name you're picking something that people will be able to remember, sometimes through full color postcards, and relate to. This is your key selling point, and it is true that the core message can change over time, just as a brand name can grow over the years to become something...
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4) The Right Way to do Postcard Marketing
Author:
Robert Johnston
Category:
Business
I can't even begin to recall the amount of times I've taken that envelope out of my mailbox, fully aware I'm holding an advertisement, and sent it to the trash without ever opening it up to see what it had to offer. I'm not alone, and I'm guessing you've done the same. Perhaps that envelope contained a good deal, something I really might've enjoyed taking a look at had I just bothered to open it. When mailing anything to people this is a barrier all companies want to avoid. It's no surprise t...
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5) Is it for You: Postcards
Author:
Colleen Davis
Category:
Marketing
Few companies have an unlimited marketing budget, and so they have to decide which types of advertising are best for them. I'm going to go over some of the details of postcard printing to help you decide if this is the best kind of marketing to use.
What do postcards do?
Full color postcards provide a simple, straightforward message to your customers. Because they're so small you can't fit a very large message onto them, but they work wonders when you have something basic you need to get...
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6) Be Clear to Be Heard
Author:
Colleen Davis
Category:
Internet
Your potential customers can't hear you. With the average person exposed to anywhere from a few hundred to a couple thousand ads a day, you need to make sure you stand out. You can't be vague in your messages to your customers. You must make sure you are reaching your target audience, and then make sure you are communicating the benefits of your product to them. You need to get potential customers interested enough in your message and your product to reach out to you. To visit your store or Web...
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7) How to Read Your Customer's Mind
Author:
Colleen Davis
Category:
Internet
Wouldn't it be nice if you could read the mind of every customer who came into your place of business? If you knew what your customers were thinking, it would be simple to keep them happy, and keep them coming back, right?
Sadly, modern science has not yet perfected the "mind-reading" machine, so you are going to have to work a little bit to figure out what your customers are thinking. Believe it or not, the best way to find out what they are thinking is to ask them! And one of the best w...
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