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1) Moving Away from Print Publications has Many Benefits
Author:
Martin Alan
Category:
Business
There once was a time when magazines only came in physical form. Today, however, due to the push of paperless environments, digital magazines are growing in popularity. Prior to this transformation to having everything online, individuals used to thumb through these glossy pages in the doctor's office, on a plain, or while sitting around passing time in the living room. However, a time has come that is making print publications a thing of the past. Many companies out there have included a digit...
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2) New Technology and New Opportunities for Publishing
Author:
Martin Alan
Category:
Internet
Most of us have received phone books, advertisements, and many other paper-printed products that we have simply thrown away. The cost associated with the process of lithography, and the relative availability of wood resources for making paper made this a viable economic solution to target customers for many years. However, the tide has turned decidedly against this practice, as lithographic processes have become more expensive as regulation has increased regarding ecological issues, and pulp re...
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3) Digital Technology Offers Great Self Publishing Opportunities
Author:
Martin Alan
Category:
Internet
Once upon a time, "vanity publishing" was the only option suggested - along with pitying glances - to the novice writer who found it difficult to break into print. However, as technology and the demand for electronic print advance, self-publishing is quickly losing its former stigma. From the corporate halls to the artistic world, more people are writing as part of their jobs, and part of their lives. In general, texting and e-mail have replaced a significant amount of verbal conversation and p...
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4) A Quick Look at Publishing Software
Author:
Martin Alan
Category:
Computers
With the computer industry exploding over the last decade, many software engineers are staying away from the traditional means of work and heading over to the freelance market. Sites like Elance and freelancer.com have made it easy for a freelance software programmer to make a hansom income from getting bids on their patented software. These websites also offer freelance software engineers a chance to design for a company on a per project basis. This would usually involve the company posting a...
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5) A Quick List of Recommended Photo Hosting Sites
Author:
Martin Alan
Category:
Internet
Image and photo sharing is great for hosting photos you want to display on websites like hi5, E-bay, and MySpace. The greatest thing about most image and photo sharing sites is that they are absolutely free! Many of them have high or no limits to the amount of images and photos you can store. With most of these sites, you simply upload your image files from your web browser to your album. The sharing site then keeps them online for later retrieval, either through your login or by a special URL...
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6) A Brief Look Digital Publishing Products
Author:
Martin Alan
Category:
Internet
The impending release of the Apple iPad and the restructuring of the pricing system for e-books will change the game, and publishers, authors, and consumers will need to adjust in the new digital publishing world.
Impact of the iPad
When the iPad lands in the hands of consumers in the Spring of 2010, the publishing market will change overnight. By all accounts, the full-color iPad will be an upgrade over the black-and-white Amazon Kindle, its closest competitor, as well as the Sony e...
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7) Reaching a Wider Audience with Online Catalogs
Author:
Martin Alan
Category:
Marketing
Just about every company produces a catalog, brochure or product listing of some sort, irrespective of the size of that company. A large company with a large number of clients is likely to print thousands of catalogs and brochures, in hopes of keeping their existing customers coming back to make further purchases. The cost of printing so many copies can be overwhelming, and several businesses have decided to save money by cutting back on the number of pages in the catalog and by limiting catalo...
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8) Why Online Magazines are an Exciting Prospect
Author:
Martin Alan
Category:
Internet
Online magazines, digital versions of their print counterparts, exist in every niche and publishing model imaginable, and more are being established every day. Whether your interest is in political activism or model trains, there is a digital magazine catering to readers, writers, and companies interested in that subject. As an example, you can read gk current affairs 2009 in digital format.
There a...
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9) How to Self Publish a Magazine Online
Author:
Martin Alan
Category:
Internet
Before you do anything else, first determine what topic or topics you enjoy writing about. As most beginning publications are started and operated by one person, it's important to stick with topics you like and in which you are most knowledgeable. Writing for subjects that you are not passionate about will create tedium and boredom for you. Writing on topics you have little knowledge of will cause you to exhaust your writing abilities prematurely, leaving your magazine short of useful content....
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10) Utilising Online Storage to Host Your Photos for Sharing
Author:
Martin Alan
Category:
Internet
Although file sharing has been a part of our vernacular since Napster brought it to the forefront of public awareness, businesses and individuals have been aware of its usefulness since the advent of computer networking. Sharing files really became ubiquitous with the advent of Microsoft's Windows for Workgroups operating system (Windows 3.11), which enabled users within a network to copy, look at and update files shared by other users. This eliminated redundancy and made collaboration possible...
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11) Reducing the Environmental Impact of the Publishing Industry
Author:
Martin Alan
Category:
News and Society
Have your ever wondered exactly what the new phrase, "carbon footprint" is describing? According to definition, our carbon footprint is the "total set of greenhouse gas emissions caused both directly and indirectly by an individual, organization, event or product". These CO2 emissions may wreck havoc with the environment of our planet, and in recent years, much concern has been raised about how to limit them in our activities of daily living. The method of transforming a tree into a book, newsp...
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12) Dreaming of Running Your Own Magazine - Try Going Digital
Author:
Martin Alan
Category:
Internet
Five years ago, neither Facebook nor YouTube existed. Now Ehow, Squidoo, and other digital publishing sites saturate the Internet world. Digital storytelling, reporting, or teaching is no longer limited to content writing. Article distribution has become its own business. Ghost writing is a growing source of income. Dozens of websites exist for the sole purpose of connecting writers to article vendors. Pennames are an everyday Internet occurrence. But in the process, author accountability somet...
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13) Marketing with the Power of the E-Book
Author:
Martin Alan
Category:
Marketing
The world of marketing has changed. More and more time is devoted to Internet marketing strategies as opposed to the traditional marketing avenues including print and radio. When designing an Internet marketing campaign, one should consider integrating the use of an E-Book. E-books can be a highly beneficial addition to any Internet marketing campaign. In this article, I will explain to you the advantages of using E-Books in your Internet marke...
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14) Digital Magazines and Newspapers - the Advantages for Publishers and Users
Author:
Martin Alan
Category:
Marketing
There have been many times where a new technological development have brought about predictions of the demise of an older technology. It was widely proclaimed that television would kill radio and the movies. Some also said that the emergence of online stores and commerce would kill traditional physical retailing. Along the same line of thought, many predicted the end of physically printed magazines and newspapers with the advent of digital publishing of these media. None of these predictions ha...
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15) Increasing Customer Engagement with Digital Leaflets and Catalogs
Author:
Martin Alan
Category:
Marketing
For over 150 years, businesses have relied on printed media to get their marketing message out and reach their marketing goals. Even after the advent of electronic media, including computers, the dependence on and usage of print media marketing material stayed tremendous. However, the emergence and growth of digital media has changed the landscape.
Next to business cards and advertising fliers, some of the most used printed marketing pieces are brochures and catalogs. This is especially tru...
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16) A Guide to Carbon Neutral Publishing
Author:
Martin Alan
Category:
Computers
Green is the new black. A 2006 Pew poll found that around half of the residents of many countries were personally concerned about global warming. However, the same poll found that the U.S. and China, the largest global warming culprits, felt little worry about the issue. In 2009, this attitude is beginning to change. People want to live sustainably, even in the word's most commercial countries, so more and more sustainable products and services are being offered. Now, customers can choose every...
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17) A Quick Guide to Online Publishing
Author:
Martin Alan
Category:
Internet
First of all, the cost of online publishing is typically affordable, often free. Online publishers don't have the overhead that paper publishers do. In addition, online publishers generally make their money off of advertisements and premium accounts, so there is no need for authors or creators to pay large sums in order to publish their documents. Second, online publishing is much easier than traditional publishing. Determining whether or not a print publishing company is reputable can be diffi...
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18) A Guide to Self Publishing
Author:
Martin Alan
Category:
Computers
Self publishing involves the act of an author publishing books or magazines at his or her own expense. If the author self publishes, the author has control over content, editing, printing, marketing and distribution. In traditional publishing, the publisher invests money prior to publishing for marketing, printing, binding and promotion of the publication. Because the publisher wants to recover the cost of the initial investment, th...
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19) A Look at Carbon Neutral Publishing
Author:
Martin Alan
Category:
Computers
Publishing now, at the beginning of the 21st century, is inextricably linked with the future health of the planet and all its inhabitants. Public concern about the environmental impact of conventional publishing is a strong force. It is influencing many companies to opt for "greener" practices. Traditional printing not only fells trees, it also disturbs wildlife, creates pollution, uses up natural resources, and produces large amounts of waste material. Fortunately, new technologies are changin...
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20) Digital Publishing: The Future of the Publishing Industry
Author:
Martin Alan
Category:
Computers
Digital publishing or electronic publishing has gained popularity in the scientific journal community, as well as, other literary genres. In traditional publishing, when an article is submitted for publication it may take months or even years for the article to be accepted into a journal. Since the traditional publication cycle is longer than digital publishing, journalists have sought alternative means to bring their publications to the public faster. Self publishing companies allow the journa...
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