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1) Cover Design Tips for Booklet Printing
Author:
Robert Johnston
Category:
Business
Booklet printing is simply a small book, such as a catalog, operational manual, or informational pamphlet. Of course, each type of booklet comes with its own unique layout, text, graphics, and other design techniques. Yet, all do have one common part: a cover. For any booklet, the cover reveals its level of professionalism, and is what will determine whether or not a consumer will open it to read the information inside. Althou...
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2) Answering the Most Important Question
Author:
Robert Johnston
Category:
Business
Whether you realize it or not every advertisement and every type of marketing is trying to answer for all their potential customers the exact same question. I've asked it myself before going into a store. I see all around me attempts to give an adequate answer. Some businesses are successful and others fail miserably. And what is this all-important question you might ask?
Why should I shop at your store?
Do you have low prices? Then that's the reason you give. Do you have good customer se...
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3) Advantages of Custom Folder Printing
Author:
Robert Johnston
Category:
Business
When your client walks into the office requesting information on your services, you probably have several pieces of information to give out. Placing the literature in a generic folder from a local retail store gives the impression that you are one of those small businesses that was started overnight with little to no thought about customer service. Handing the inquirer a custom designed folder containing the literature they need shows customers that you are not only a professional company but...
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4) How to Organize Your Catalog: 10 Choices
Author:
Robert Johnston
Category:
Business
When you are planning your catalog, you have many things to think about: What products should I feature? How much space should I devote to each product? And, the biggie: how should I organize my catalog? Let me present you with 10 choices for how to organize your catalog so you can move past this dilemma and get your catalog printing done in a snap.
1. By how the products will be used, or by function. If you have a catalog that fea...
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5) Are You Listening to Your Customers?
Author:
Robert Johnston
Category:
Business
Ever noticed something like this before: you get a newsletter in the mail each month from a company. They have a section in the newsletter where people can write in and offer suggestions. They print whatever suggestions they like, and you usually sit back and think that many of these are quite good.
Well, you've been getting this newsletter for years and you've been seeing these suggestions for years and yet you really can't remember a single time where you've noticed the company a...
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6) Forming Your Checklist
Author:
Robert Johnston
Category:
Business
When going to an event of any kind I'm sure the first thing on your list to bring will always be business cards. This is the obvious one, but what else should you bring? Maybe some current marketing material or maybe some kind of free item to give away, but is that all?
There are a number of options open to you to bring to these things to be certain that you make the best impression possible. Some of it has less to do with how you interact with others and just matters of convenience for yo...
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7) Packaged Deals
Author:
Robert Johnston
Category:
Business
Big, expensive purchases don't come very often for most people, and when they do roll around, most people like to savor them. Think about a new car as a prime example. How often do you replace your car, and how excited does it make you when you finally get to purchase a new one?
This so rarely happens for me that I enjoy looking over all the information, and I'll admit, if I'm going to spend a lot of money I don't mind spending a little extra on the smaller things.
I t...
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8) Tips for Breaking Into a New Market
Author:
Robert Johnston
Category:
Business
Growth is a natural part of any strong company, and as soon as that growth falters, you can expect your sales to start declining. However, growth can pose a few problems depending on the industry you're in. Sometimes you can naturally reach the end of your growth potential in a certain market, which will lead you to a new kind of marketing to keep your business strong.
But let's say the heart of your business has been focused on <a href=http://www.printplace.com/printing/booklets.a...
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9) Integrate Offline and Online Marketing Strategies
Author:
Robert Johnston
Category:
Business
Many marketers are embroiled in a war over which is better: offline or online marketing. Okay, maybe it isn't so much a war, but there are definitely camps for each type of marketing.
Then there is another camp - the one where everyone is happy - the integration camp. There's no reason more marketers can't mix online and offline marketing strategies to optimize their marketing campaign. Nothing says you can't do both, and really you should.
Here's why you should integrate:
- A surv...
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10) Printing Postcards for Professionals
Author:
Robert Johnston
Category:
Business
Postcards are an inexpensive and effective method for promoting your professional services. You can use postcards to promote special deals, seasonal sales, or simply keep your brand in front of your customers on a regular basis.
The front and the back of a postcard have unique purposes in the promotion process. It is not uncommon to see amateur postcards circulating that have confused when to use what and where. Here are a few tips for professional printed postcards:
Bleed
Make sure t...
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11) How to Boost Your Advertising Campaign
Author:
Robert Johnston
Category:
Business
As a business owner, I know firsthand how difficult and frustrating it can be to run an effective advertising campaign. I have felt the effects even more strongly because, like many other new entrepreneurs, I handle virtually all of the marketing duties myself.
I have designed and printed what I thought were brilliant ads, only to see them fall flat, with little or no increase in sales from them. One time, I printed out a thousand <a href=http://www.printplace.com/printing/promotional-flye...
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12) What Benefits do you Offer Your Customers?
Author:
Robert Johnston
Category:
Business
Your business has certain benefits that it offers to customers. At least, I hope it does. If it does not, you may want to find a new line of work.
I am going to assume, however, that your company does in fact have benefits for your customers. It is those benefits that you want to express to your target customers, to entice them to take advantage of those benefits.
Figuring out exactly what those benefits are, however, can be quite difficult. Here is a discussion of the most common ben...
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13) The Components of a Strong Direct Mail Campaign
Author:
Robert Johnston
Category:
Business
Here is a quick list of what should go into a direct mail campaign to get great results.
1. Create urgency. Include a deadline to get people moving. Something like "Call before Saturday to get this special deal" works wonders to motivate people to take action.
2. Include a call to action. This overlaps with #1's example. You have to tell people what action you want them to take, like calling you or visiting your Web site. If you don't, people won't know how to make the first step. You nee...
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14) The Right Type of Change
Author:
Robert Johnston
Category:
Business
Change is certainly a necessary part of marketing for every single company out there. You can't stick around for very long if you aren't keeping track of your marketing and figuring out the right things to change.
That's the key to keeping your marketing fresh. You have to know the right kinds of things to change and what you have to keep the same, because people are also going to be looking for consistency and stability in a company as well. They don't want to feel as if the compa...
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15) Things You Can Learn From Movie Posters
Author:
Robert Johnston
Category:
Business
When was the last time you went to the movies?
If you did I'm sure you saw those movie posters along the front of the building. I bet you there were rows and rows of them, each large and colorful, and each able to grab your eye. Even if the movie itself didn't look that interesting, the movie poster itself was probably quite a sight.
These always combine colors and images nicely along with just enough information to get its message across. These posters tell you the mo...
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16) How to Keep Your Business Cards from Being Tomorrow's Trash
Author:
Robert Johnston
Category:
Business
Knowing why people decide to keep business cards instead of throwing them away can give you a big advantage when designing your business cards. Here are the top 6 reasons why people keep business cards:
1. To remember their colleagues. This is generally the reason people keep business cards from trade shows or other industry events. They want to remember you in case they need you for later or if they want to consider you as a future possible business partner.
2. For a potential resource o...
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17) How to Keep Your Business Cards from Being Tomorrow's Trash
Author:
Robert Johnston
Category:
Business
Knowing why people decide to keep business cards instead of throwing them away can give you a big advantage when designing your business cards. Here are the top 6 reasons why people keep business cards:
1. To remember their colleagues. This is generally the reason people keep business cards from trade shows or other industry events. They want to remember you in case they need you for later or if they want to consider you as a future possible business partner.
2. For a potential resource o...
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18) Partner with Your Customers for Big Sales
Author:
Robert Johnston
Category:
Business
Long gone are the days when it was the company begging for the customer's business. Companies no longer need to hound and plead with their customers and tell them great stories (a.k.a. lies) about how their products saved the day.
Nowadays, customers are so intelligent that they see right through all that. Instead, savvy companies and their marketing departments are partnering with customers, building relationships with them. Companies print greeting cards to send to their customers on holid...
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19) Thanking Them For Their Time
Author:
Robert Johnston
Category:
Business
Any kind of interaction with any customer deserves a follow up with them no matter what.
I've had some nice lengthy talks with a variety of people at different businesses I was thinking about working with. If I do end up buying something or accepting their services I've noticed I'm very likely to get a letter in the mail thanking me for my time and for my business.
But what if I don't end up using them? I rarely ever hear from them again. I'm assuming that unless I con...
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20) Generate Interest and Excitement With a Contest
Author:
Robert Johnston
Category:
Business
I don’t see contests even remotely enough.
This just strikes me as such a great opportunity for a company to accomplish a wide variety of goals at the same time.
The first thing you gain is more excitement from your customer base about your company. Excited people are going to be more likely to not only come in and give you more business, but mention your c...
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