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1) How to Use Web 2.0 to your Best Selling Advantage
Author:
Bian Salins
Category:
Business
The advent of the Internet has not only transformed the way people communicate, but has also driven a fundamental change in consumer behaviour. And, as the technological applications available on the web continue to develop, the businesses operating within it have to adapt.
Indeed, the online landscape is continually shifting and in order to play the game, it's imperative that the commercial industry is aware of what's going on.
Due its reach, the web has brought wit...
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2) How Your Customers Can Help You to Sell Online
Author:
Bian Salins
Category:
Business
It is a fact that word of mouth advertising is one of the most effective ways to market a business' products or services. Indeed, the influence consumer opinion can exert over that of a corporate message is surprising. However, thought about logically, who would you trust: a company that tells you its product is great, or a customer that has actually tried it?
Not only is word of mouth useful for attracting new customers, but it's also an extremely cost-effective method of gene...
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3) How to Harness the Power of Social Networking to Boost your Business
Author:
Bian Salins
Category:
Business
Social networking has revolutionised the online marketplace. Since 1997, there has been exponential growth in this area, with many social networking websites, blogs and discussion forums having sprung up. It was not until 2005, however, that businesses really began to understand the unique potential these sites offered them.
Indeed, not only are they one of the best sources available for gathering data on your target market - their likes and dislikes, for example - but they als...
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4) Writing a Business Plan for a Small Business? Get Help!
Author:
Bian Salins
Category:
Business
Many people decide to start their own business because of gut feeling or an understanding of the industry in which they wish to establish their enterprise. However, instinct is rarely a compelling reason to abandon the security of regular employment to chase a dream.
Research and planning are both valuable weapons in any potential small business owner's armoury. Establishing the size and nature of the potential market and then planning how to infiltrate and exploit it are vital...
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5) Help Get your Business Noticed Online
Author:
Bian Salins
Category:
Business
Reaching new customers to ensure that you have enough new business in the pipeline is challenging at the best of times, but in the current economic climate ensuring that business promotion is as cost-effective as possible is paramount.
Small businesses have always been able to rely on their local newspapers and in particular the classifieds as a cheap way of advertising their trade. More savvy business owners will have also engaged their local paper's reporters to help promote t...
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6) Make People Aware of your Business, Online
Author:
Bian Salins
Category:
Business
Many small and medium business owners are confident of their ability to offer excellent products and services. However, in most cases, the same businesses don't get the impact they want because of their inability to get their message across to potential consumers. In other words they fail to promote the business effectively.
That is a common problem for business owners regardless of whether they are B2C or B2B enterprises, and the only way to conquer that frustration is to explo...
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7) Business Networking: It's Not Just What You Know, But Who You Know
Author:
Bian Salins
Category:
Business
Ideas and other people are key to business success regardless of the specific sector you work in; you either come up with the ideas yourself or are inspired by other people. If you can position yourself in an environment where both co-exist, then your ability to tap into the potential possibilities could transform your circumstances.
There are many benefits to engaging with like-minded business people: you can share ideas, comment on experiences, learn new things, ask relevant q...
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8) Window Shopping has Gone Online
Author:
Bian Salins
Category:
Internet
The Internet has inherently changed the way people interact. Transactions that used to be carried out in person can now be conducted over the web and, with the introduction of such online facilities as banking and shopping, the need to queue up on cold winter days, or to observe shop opening hours, has all but been removed.
Now, individuals can have immediate access to an online world that is always active. It is possible to meet new people virtually, open up a business without...
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9) Creating a Big Impact on a Small Budget
Author:
Bian Salins
Category:
Business
Small businesses are vital to any country's economy. Take the UK as an example - of the 4.7 million business enterprises estimated to be in Britain today, small businesses (10 - 50 employees) are said to comprise the vast majority. And, accounting for just under half of private sector employment - 13.5 million people - they contribute to over 50 per cent of the country's business turnover.
However, although small firms are an essential factor of the UK's economy, the business w...
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10) Business Networking in the Internet Era
Author:
Bian Salins
Category:
Business
Effective communication is the cornerstone of any successful business, and will help to ensure that the aims and objectives of the company are achieved with a little more ease. But whilst the need for any company to be built on the basis of 'clear communication' and 'teamwork' is emphasised almost to the point of becoming a cliché in many business circles, there is a very good reason why this is the case, and that is time equals money.
Of course, most companies are well aware o...
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11) It's Business as Usual for Social Networkers
Author:
Bian Salins
Category:
Business
The Internet has perhaps changed the way people communicate more than any other technology since Alexander Graham Bell first introduced the world to the humble telephone back in the late 19th century.
Indeed, whilst telephone technology has advanced greatly in the 130 or so years since, the same basic principle of one-on-one verbal communication from two remote locations has remained the same. However, the advent of the Internet era has connected billions of people the world ove...
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12) Why You Need a Different Approach to Advertising Online
Author:
Bian Salins
Category:
Business
Advertising your business used to be reasonably straightforward. You would design an advert and place it in relevant publications, hoping to get a good response and some new customers as a result.
Alternatively you may have printed a similar advert on a flyer to be distributed in your local area. Another method of getting yourself and your business noticed would be to organise a direct mail campaign at great expense and hopefully get a two to three per cent response as a resul...
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13) The Benefits of Promoting Your Business Online using Web 2.0
Author:
Bian Salins
Category:
Marketing
The first thing every business does when they take the step to advertise their services online is to construct a website that tells their visitors who they are and what they can do for them.
But that's just the first step, and developing your business presence beyond that is crucial if you want to make the most of the opportunities that are available to you.
Luckily promoting your business doesn't have to cost a lot of money when you start to make good use of what the...
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14) Social Networking for Business Uncovered
Author:
Bian Salins
Category:
Business
A social network can be defined as any type of community for people with shared interests and activities, who are interested in exploring these interests and activities with others. With the advent of the Internet, social networking sites have allowed individuals and businesses from around the world to connect for this endeavour.
This is obviously the appeal of the Internet to many, as it is in a sense one large group network where people engage in activities of interest whic...
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15) How to Get an Edge on your Competitors by Advertising During a Recession
Author:
Bian Salins
Category:
Business
Financial insecurity is a huge worry for everyone - from the common person to international companies - and when something such as a recession is looming, panic often sets in.
Recession is a time when many companies are typically looking to save money by cutting back on spending. For businesses, one of the most tempting places to start is by slashing the marketing budget but history has shown that advertising during a recession can have great benefits for a company....
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16) Promoting an SME Can Be Inexpensive and Effective
Author:
Bian Salins
Category:
Business
For most small businesses, it can prove to be difficult to compete against the larger organisations for a share of the market. Despite this, these small businesses can help boost their potential in the marketplace by embracing the latest innovative ideas to promote their goods and services.
The dynamic marketing environment continues to evolve, with new methods available that can help small businesses make an impact on the marketplace as they seek out new ideas to further prom...
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