With massive advertising dollars spent annually, AARP has vigorously become the prevalent organization of senior members in the United States.
They have recruited, and rewarded with respectable income, the key experts in direct mail services. Their winning combination of extensive no-added cost benefits and low membership dues is totally unmatched. Washington budget committees could save billions if they stole AARP's marketing staff. Plus their lobbying group on behalf of seniors is so powerful, no firm or politician wanting reelection would dare take them on.
Enticingly, a full menu range of benefits are exclusive to members of AARP. Discounts exist galore for travel, legal services, motels, restaurants, cruises, car rentals, emergency car service, and a whole carload more. There are at least some items that each member benefits by just showing their AARP card. Their slick membership card pales a government issued Medicare card. Did you know that the providers of these discounts are paying huge fees for Medicare to choose their services?
The annual membership cost of $12.50 is so low that joining keeps your sanity intact. Otherwise the invasion of invitations after invitations to join will continue to flow. Everything advertised has a catch, and AARP has some fine print hush-hush info carefully buried in their 8 page document of provisions.
What you perceive is what you believe. This concept sinks down deep with AARP Members. They perceive when they buy coverage it is coverage with AARP.
AARP is perceived as underwriting the actual insurance products. They do pay insurance benefits, but they are the unmatched masters of promoting it. Rare wizards with this mammoth member base could sell just about everything. If you go to their website Market Site page you will observe even televisions being sold. They could easily sell new Cadillacs. By mailing 39,000,000 members an endorsement offer, you certainly get takers.
Members have the misconception, that if AARP endorses or advertises a product, then it must be the best on the market.
AARP in its self is not an insurance company! They absolutely do not underwrite any coverage. When you are snagged into an insurance policy endorsed by AARP, you bypass the agent. However, it is still an insurance company backing the policy.
Yet the majority of members have a different perception in mind. With the average member being 65, there is proof that emotions increase with age. They buy lots of AARP policies, some duplicating present coverage. The fear factor is a powerful emotion, especially when pounded into the minds of seniors, so resistance to buying is broken down.
Assume an average member, purchased five insurance policies. All driven by the emotion persuasion of the written word, of AARP's marketing efforts. Next take 5 insurance agent experts specializing in analyzing needs. When the professional agents compare the coverage to needs, a wide gap is uncovered. Implemented the gaps, an AARP members receives proper protection, at likely less costs.
Do not join AARP to buy insurance. One type policy does not fit all. Join to receive a slew of non-insurance cut rate services. Remember uprising companies are willing to shell out large amounts to AARP. Their advertisements enable you with beneficial price cuts. Money from these non-insurance companies enables helpful advocacy activities protecting seniors.
If you need insurance you talk face to face to a professional agent not a circus sideshow promoter.