Selling EBooks - Increasing Search Engine Rankings

Author: Mike Mcmillan
Category: Search Engine Optimization RSS
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To be a power seller you've go to have some serious traffic to your site! All traffic is not created equal. There is high-grade-traffic and low-grade traffic. High-grade traffic is traffic that is already interested in your product. Today we will talk about generating high-grade traffic, and not just traffic of a high grade, but also free!

Everybody concentrates on Google traffic, either through organic listings on their web site, or--through Pay-per-click ads generated through AdWords. But, while Google is the granddaddy of all search engines, there are others which can generate substantial traffic to our ebook sites as well.

Several months ago I was trying to optimize one of my sites for the keywords "selling ebooks". I had done all of the right stuff and I hoped it would increase my search engine traffic. Now, I had already developed quite a few blogs to funnel traffic into my sites, but I though I would create a few to collect traffic from my "selling ebooks" key words.

So I went to Squidoo and Blogger and set up a total of five blogs devoted to selling ebooks. I provided some content and I titled each "Selling eBooks". Now, where I included a link to my main site, rather than having it anchored to something like "Click Here" or "Go Here" or using the URL to my site as the anchor text to my site--I used the anchor text "Selling eBooks".

The way I did this was to include the text, "Visit my site by clicking the "Selling eBooks" text below. When they clicked on that link they were taken to my main site. Now, every time you set up a blog and include a link to your site, that creates an inbound link to your site. But all incoming links are not equal. Most of the search engines give more notice to links anchored to the actual text people search for on their engines. So, in my case, it is better when someone searches for "selling ebooks" to have a link on my blog anchored by the text "selling ebooks" rather than simply a "Click Here".

So I kind of forgot about it for a couple days, (two days to be exact) and then I checked my site stats. Most of my visitors coming to my site via search engine searches come through Google (big surprise). But I started seeing quite a few people coming from MSN searches. Hmmm, so I go to MSN and do a search for "selling ebooks" and was very pleasantly surprised. No--I was shocked sober!

I had the #2 listing out of over 31,000,000 listings. Furthermore I had the #7 listing for one of my alternate sites. And, on the second page I had two more listings. The best part about this is that all of the traffic this was generating was completely free! And I had to laugh a bit. You see there were hundreds of people running paid ads that were appearing on these pages for their sites under these keywords--and my big listings were now popping up for free in the organic listings.

Now, for every keyword I want to target I always create a few blogs to target visitors using those words in their searches. What I do is go to my AdWords account and get suggestions for additional keywords related to my main keyword and build blogs around the ones Google indicates get the most traffic. I make the title and the anchor text of the link to my site exactly the same as the keywords Google gives me. This technique always seems to work.

Just make sure to title your blog exactly the same as the keywords you want people to find you through and use the same anchor text in the link back to your web site.

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Original Article URL: Selling EBooks - Increasing Search Engine Rankings

Mike McMillan is a former inner-city teacher who left teaching in 1989 to devote full time to writing over 40 nonfiction books and ebooks. He has been interviewed on over 80 radio stations and televisions programs including ABC World News on the topic of self publishing. Mike's on-line self publishing course is offered through over 1,400 colleges and universities across the U.S.

His newest ebooks include Big Money Writing Little Books, and Cleaning Out The Vault: Secrets of the eBook Power Sellers Exposed.

Download Mike's newest eBook, Creating An Affiliate Army To Promote Your


Keywords: search engine rankings, site optimization, selling ebooks, marketing ebooks
View Count: 50
Date Submitted: 7/23/2008

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