This morning in Lansing, Michigan the gas price went down $.05 cents at one gas station and at another it didn't move at all. Amazingly people who live 3 miles across town save $.05 cents. Was this a smart move or not?

Let evaluate what are you really saving? If the average vehicle could hold 25 gallons of gas when he or she fills up at the gas station. It that person would save ...drum roll...$1.25 for that
stop at the gas station.

Now if it was $.10 cents I would save $2.50 for that stop. Let see... if I save $.25 cents it would be $6.25 for that stop at the gas station. Is it really worth to drive across town to save a $1.25
for a fill up at the gas pump? For me it is not!

What if we figure it out for the whole year and the average person fill up 5 times a month.

@ $.05 cents we save $75.00
@ $.10 cents we save $150.00
@ $.25 cents we save $375.00

WOW! Not much savings! Is there? Even though $375.00 in these time is nothing to turn are nose up at it still not much.

This is what happens when consumer get caught up in cent instead of actual savings. There are a lot of people not realizing the real savings because they are just tolerating the gas prices. Consumer need to think dollars and not cents.

Dominion Revenue Marketing has came up with a brilliant idea of helping consumer save over $1,200 over the next 12 months. How do this work? It simple! Collaborating with each other to save on gas prices by participating in paid to read programs that pays for the gas certificates and cards.

With our program over the next 12 months we are going to save you $1,200. That just shy of 3.5 times of saving $.25 cents at the pump. We are saving you almost $25.00 a week with our gas program. And if for some reason gas prices drops, your are saving evening more.

This information was shocking to a person I was talking to at the gas station and guess what they have sign up with the paid to read programs and are now spending less than 15 minutes a day to save $1,200 in gas over the next 12 months.