I was talking to one of my marketing friends the other day and I asked him casually, "Hey, you're an affiliate marketer. Do you know where the money is?" His answer to me was "Sure, it's with the big ticket items and the top selling products." He seemed so sure of himself. There was absolutely no doubt in his mind. Well, I don't know what your mindset is like on this subject, but you may want to read this article to find out if you REALLY know where the money is. It may not be what you think.

It's easy to think that the money is simply where my friend thinks it is. After all, the big ticket items usually pay the biggest commissions and the top selling products are usually the easiest to sell, right? Well, not quite. Let's take the big ticket item problem first.

Every Internet marketer, especially if they're in the "make money online" niche, has their own target market. I have my own target market and that market is too new to the Internet marketing game to spend hundreds if not thousands of dollars on big ticket items. I know that if I were to try to sell these items to those on my list, I wouldn't be very successful. I'd end up making more money, in the long run, if I sell low end products that actually provide real solutions to their problems. As a matter of fact, this approach brings me in a six figure a year income whereas if I were to try to sell big ticket items, I'd probably be broke.

What about the top selling items? These can be big ticket or small ticket items. Certainly these have to be easy to sell. Well, yes, IF you are a top marketer. Why is that important? Think about it. The top selling items are probably going to have many affiliates promoting them. If you're going up against that many affiliates, you're going to have a harder time getting your share of the pie. That's just basic math. There are only so many people to sell to and only so many sales to be made. So the more people selling, the fewer sales per person.

Point is, the money isn't always where you think it is. Sometimes it's where you'd never suspect.

To YOUR Success,

Steven Wagenheim