Do you have some significant accomplishments? Don't be afraid to toot your own horn! Maybe you have degrees that will impress people. You can put them next to your name in your "About me" page and also in your signature when you email people. You can even sign your offers with your name and the degree credential abbreviations too. This instills confidence in people who are looking for experts in their fields and want to know that the person online isn't just some con artist, even if anyone can put initials next to their name.

Maybe you don't have degrees, but you have extraordinary life experience. Don't be afraid to tell people about it! Maybe you put up a site and made over $30,000 on one offer alone! Don't you think that would be a great way to sell yourself to other people looking for "how to get rich" ebooks? Or, maybe you worked in Fortune 500 companies for years and know a bunch of insider secrets. Remember, you are trying to find some accomplishments that are relevant to your market niche. They are going to be like your online resume that can be turned into stories that appeal to people reading your offers.

Another way to create an authoritative tone, when you don't want to list your personal accomplishments, is to list the accomplishments of your affiliates, partners, contributers, members, and so on. You can create a very authoritative site just collecting research from different areas and highlighting the knowledge and expertise of other people. Their credentials eventually rub off on you, even if you don't have anything to do with their research.
Write Less, Inform Clearly

Have you ever been at a party and had someone trap you in between the appetizer and drink bar with an aimless monotony of stories? You do want to do some storytelling, but you don't want your copy to read like the office boor. For that, you want to write only what you need to write to inform or entertain the reader, and then quickly move to the call to action. The less you say, sometimes the better. People perceive you as being more intelligent and approach further to see if they can learn anything from you.

There's also another reason why short and concise writing is more powerful and it has to do with our attention spans. It's said that with the coming of computers and multitasking, our brains are being trained to work in short spurts instead of longer periods of attention. For that reason, a short, but clear and powerful sentence can be much better than a long, drawn-out, paragraph. But, there's also another way to get the same effect while writing more and that's the clever use of white space.

What's white space? White space is all the space around your writing that forms a frame for your words. If you know that people are more in tune with shorter paragraphs and sentences these days, but you need to be a little more long-winded to sell your benefits, use white space. A way to do this would be to break up the benefits into bulleted lists that bold each item that has been bulleted.

Another way to use white space is to have headings and subheadings that break up larger paragraphs. This type of copy writing serves two purposes. First, it visually separates your ideas into shorter chunks that the modern mind will appreciate. Secondly, it allows the reader to scan a page and pick up the main points very quickly, sinking in to read the finer points when they find a title, heading, subheading, or bullet point that interests them. This mimics the way people use their Microsoft Office applications by using words as icons that they can focus in on more when they want to read about them.
Get Personality

If people see that there is a live human being who is charismatic and optimistic behind the offer, they are more likely to trust it. Also, if you happen to be good-looking, this can help you sell your products. Just look at people like Oprah and Suze Orman. They capitalize on their personality as well as their authority. They know people relate to them because of their image and they use this to build tremendous financial empires for themselves.

It's quite unbelievable that the Oprah magazine, in particular, has a pgreatograph of Oprah on their cover almost every single issue. The truth is that people relate to pgreatographs of other human beings more than they do to a pgreatograph of some object or product. If you are trying to project an image of power, your pgreatograph can be something that helps you. It can be a marketing tool to help identify your brand, just like any company logo is on a person's business card.
Believe In Yourself

If you believe in yourself and your abilities, people notice. It shows up in everything you do and speaks volumes in your attitude. If you sit down to write offers on a day when you don't feel good about yourself and later on one where you do, you can see the difference clearly in the writing. If you don't believe in yourself, people will not believe in you either. What you set up in your own energies is usually reflected in your outer reality too.

If you were hiring someone to do some work for you, would you hire the person who is unsure and insecure or would you hire the person who is confident and believes in themselves and their abilities? Of course, you would hire the latter person. There's no way that our faith in someone else can provide them the self-esteem they need to perform well in their jobs. However, someone who comes in with that faith is likely to produce miracles for us and our organization. The same is true when you are selling something. If you believe in yourself and your products, people notice and start to think that you can produce miracles for them too. It's really that simple.